When Google Maps began putting its local business directory listings on page one of search engine results, a funny thing happened. Customers began gravitating towards the businesses listed and suddenly picking a dry cleaner, restaurant, or plumber became a lot less intimidating. Local business listings changed the way that search results were returned; although relatively new, the product is a quickly growing marketing opportunity.
Aimed directly at small businesses, local business listings provide a way to advertise your company and its services on the search engines with or without extensive SEO or PPC campaigns and they’re listed right on the first page of search engine results. Prime advertising real estate. Local listing profiles provide your potential customers with all the important information about your business: from phone number and address to hours of operation, methods of payment accepted to consumer reviews regarding the business, and even an opportunity to get driving directions to your location with one simple click.
Marketing Buddah does more than just get your business listed in search engine directories. We perform more than just your listing’s verification. Your listing is totally optimized and best practices are applied to reinforce every existing marketing campaign you’ve employed. This ensures that when potential customers are searching for your company they’re able to find you the first time, every time.
Local business listings replace the practice of thumbing through a phone book and picking through ads – they’re a trusted customer research resource, and a growing part of search engine marketing. Coupled with your PPC, SEO, and other marketing campaigns, these listings can help reinforce your top, targeted keywords and offer another place on the search engine results page where customers can see your business. Conversely, as a standalone product, local business directory listings will position your business in the most important part of the search engine results page where eyes are naturally drawn; your website will see more traffic which increases the potential for sales exponentially.